Na-kd was first founded in May 2015, in Sweden. It is an online platform for all your fashion needs which initially brought small business fashion brands online and united them under one website. Among the five founders of the brand, Jarno Vanhatapio formerly built several different e-commerce platforms. The company officially started its online business in December 2015.

Starting in January 2017, the brand started selling its fashion items through Sweden wholesalers, and since July 2017 they substantially expanded its business In Germany and sold items through German wholesalers. The first store was opened in September 2018 in a shopping center in Amstelveen. In the same year, it started the brand’s shop in shop and, pop-up shops around the country.

By the end of 2019, for the first time, the brand added several product lines, The makeup line was newly launched and added to the line.

Expanding its horizon, the brand combined second-hand fashion products on the website.

Na-kd collaborates with bloggers and influencers to produce a significant portion of the collections; in the past, this has included Caro Daur and Pamela Reif. Na-kd collaborates with smaller influencers and is highly active on social media and in influencer marketing. Gen Z and Y were the intended demographic for Na-kd’s 40 designs a day at the start of 2018. The People’s Republic of China and Turkey produced the majority of the extremely stylish own-brand products. Roughly fifteen percent of the products sold in the internet store were from other labels. The Netherlands, Denmark, Germany, and Sweden are the company’s top four markets, in that order. A market assessment revealed that the brand was the fashion entity with the greatest number of Instagram partnerships in the first half of 2022